Grammar and Punctuation

The Power of Punctuation

An English professor walked up to the chalkboard and carefully wrote out the following sentence, informing the students it was their responsibility to punctuate it correctly.   “A woman without her man is nothing” All of the males in the class wrote: “A woman, without her man, is nothing” All of the females in the…

Serosorting Assortative Mating and HIV

Mail Bag: The Ethics of Gingerism, Racism, Serosorting, and Discrimination in Relationships, Dating, and Sex Due to Assortative Mating

Today’s mail bag question deals with the ethics of the mental model called assortative mating.  This refers to the phenomenon whereby individuals choose to engage in relationships with others who are like themselves (positive assortative mating) or dissimilar (negative assortative mating).  There are strong economic arguments that the perceived rise in income inequality is due to assortative…

Wendy's Hot 'n Juicy Dave Cheeseburger

Wendy’s Brilliantly Relies on Mental Models from Psychology to Reinvent the Classic Wendy’s Cheeseburger

Wendy’s recent commercial introducing the remade cheeseburger named after founder Dave Thomas is one of the best examples of marketing and psychology I’ve ever seen.  It’s brilliant; mental models applied in a constructive way.   I’m not going to take the fun out of it, but be on the lookout for some of the clues…