Joshua Kennon is a Managing Director of Kennon-Green & Co., a private asset management firm specializing in global value investing for affluent and high net worth individuals, families, and institutions. Nothing in this article or on this site, which is Mr. Kennon's personal blog, is intended to be, nor should it be construed as, investment advice, a recommendation, or an offer to buy or sell a security or securities. Investing can result in losses, sometimes significant losses. Prior to taking any action involving your finances or portfolio, you should consult with your own qualified professional advisor(s), such as an investment advisor, tax specialist, and/or attorney, who can help you consider your unique needs, circumstances, risk tolerance, and other relevant factors.

Serosorting Assortative Mating and HIV

Mail Bag: The Ethics of Gingerism, Racism, Serosorting, and Discrimination in Relationships, Dating, and Sex Due to Assortative Mating

Today’s mail bag question deals with the ethics of the mental model called assortative mating.  This refers to the phenomenon whereby individuals choose to engage in relationships with others who are like themselves (positive assortative mating) or dissimilar (negative assortative mating).  There are strong economic arguments that the perceived rise in income inequality is due to assortative…

Wendy's Hot 'n Juicy Dave Cheeseburger

Wendy’s Brilliantly Relies on Mental Models from Psychology to Reinvent the Classic Wendy’s Cheeseburger

Wendy’s recent commercial introducing the remade cheeseburger named after founder Dave Thomas is one of the best examples of marketing and psychology I’ve ever seen.  It’s brilliant; mental models applied in a constructive way.   I’m not going to take the fun out of it, but be on the lookout for some of the clues…

Top 1 Percent of Net Worth and Wealth in the United States of America

How Much Money Does It Take To Be In The Top 1% of Wealth and Net Worth in the United States

What does it take to be in the top 1% of wealth in the United States? Many of you write me and ask that question, hoping someday to make it into the top 1% of net worth but not sure where that line gets drawn. I thought it might be useful to provide a reference to which I could point people in the future whenever they write, as well as make for some interesting afternoon reading for those of you who are curious about the nature of the economic world in which we live.

Mental Model by Joshua Kennon

Mental Model: Calibration Errors

Mental Model: Calibration Errors Calibration errors are when people lack the genetic or cultural ability to calibrate communication based upon the situation, people involved, or other contextual clues.  To understand calibration errors as a mental model,  it might help to give you three real-world scenarios that would require the observer to calibrate the hyperbole. A…