Joshua Kennon is a Managing Director of Kennon-Green & Co., a private asset management firm specializing in global value investing for affluent and high net worth individuals, families, and institutions. Nothing in this article or on this site, which is Mr. Kennon's personal blog, is intended to be, nor should it be construed as, investment advice, a recommendation, or an offer to buy or sell a security or securities. Investing can result in losses, sometimes significant losses. Prior to taking any action involving your finances or portfolio, you should consult with your own qualified professional advisor(s), such as an investment advisor, tax specialist, and/or attorney, who can help you consider your unique needs, circumstances, risk tolerance, and other relevant factors.

McDonald's Counter In New Store Copyright Joshua Kennon

Dealing with Business Rejection, the McDonald’s Franchise Disclosure Document, and a $114 Million Coffee Fortune

From time to time, I get messages from business owners or entrepreneurs who are discouraged and upset.  Their family, friends, colleagues, bank officers, or suppliers don’t believe in what they are trying to do and they take it personally.  This afternoon, as I sat in a McDonald’s restaurant having coffee and revisiting an excellent book called McDonald’s Behind the Arches that details the historical rise of one of the world’s largest real estate portfolio masquerading as a hamburger chain, I was reminded of a story I first read back in college that I think has a lot of powerful lessons.

Mental Model by Joshua Kennon

Mental Model: Expression Contagion

Mental Model: Expression Contagion Whether you are a business leader, running a non-profit, or even a weekday book club, one of the most dangerous assumptions you can make as a decision maker is believing that people implicitly agree with you.  A lot of folks mistake lack of opposition for consent or affirmation when that is…