Joshua Kennon is a Managing Director of Kennon-Green & Co., a private asset management firm specializing in global value investing for affluent and high net worth individuals, families, and institutions. Nothing in this article or on this site, which is Mr. Kennon's personal blog, is intended to be, nor should it be construed as, investment advice, a recommendation, or an offer to buy or sell a security or securities. Investing can result in losses, sometimes significant losses. Prior to taking any action involving your finances or portfolio, you should consult with your own qualified professional advisor(s), such as an investment advisor, tax specialist, and/or attorney, who can help you consider your unique needs, circumstances, risk tolerance, and other relevant factors.

Chinese Proverb Melon Seeds

Do Not Throw Away the Melon for the Seeds

There is a traditional Chinese proverb that goes something along the lines of, “Do not take the seeds and throw away the melon”. Though there are many ways you can approach this, and multiple lessons that can be extracted from reflecting on it, it can be particularly sage when it comes to running a business and allocating the cash flow from that business. One of my favorite examples comes from The Coca-Cola Company.

How Much Money Is Rich?

Here are some quotes I’ve come across the past few days online and elsewhere. What do you all think? … I’m not entirely decided on all of them … “Being rich is being able to buy whatever you really want, whenever you really want it.” – Robert Reich “There are two ways to be rich:…

The Nature of True Friendship

The Nature of True Friendship

I have a theory that true intimacy, whether in friendship, business, or romantic entanglements, is based upon the degree to which one must censor himself or herself. People are happiest when they do not have to censor or edit what comes out of their mouth and they don’t have to concern themselves with the possibility of being judged.

Why Don't People Realize You Can Own Real Businesses Just Like a Video Game

Why Don’t People Realize You Can Do This In Real Life?

During college, one of Aaron and my closest friends made a comment that still haunts me to this day.  I was explaining that if you own a share of The Coca-Cola Company, you actually receive a proportionate cut of the company’s profits on every single can of Coke sold.  This makes sense, after all … if a business is divided into 100 shares outstanding, and you own 1 share, you own 1% of the company.  If you own all 100 shares, you would own the entire business and get all of the profit, right?  For me, this falls into the, “We hold these truths to be self-evident” category.